The only thing we have to fear, is hype itself. Alright, that is a cheap misappropriation of a great leader in a dire moment. But, it is still valid, and true and important. Give me a minute. Internet of Things (IoT) and Machine to Machine (M2M) markets do not and will not need, or benefit from, hype. Engage in hype about these markets and you risk alienating yourself from the most important parts of them: The people and organizations that heard the gun go off months, or years ago who are hard at work on the nth generation of their solution, expanding into their phase II markets, and simply going about the business of building out IoT and M2M markets.