M2M data integration is a 'game changer,' says Beecham Research
Three-quarters of machine-to-machine communication users want to integrate M2M data with back-end enterprise systems, according to a survey conducted by cloud-based M2M services provider Axeda. Respondents identified as a top priority integration of M2M data with ERP/CRM systems to enable the data to be used by many functions across the enterprise. Robin Duke-Woolley, CEO of Beecham Research, said that M2M data integration with back-end systems is a "game changer" for enterprises. "It reveals exactly what's happening at the customer site--allowing organizations to connect the dots in ways not previously possible," he added.