Customer feedback is invaluable to all facets of a business -- from the product design, to marketing, to customer service.
With M2M, businesses can be in contact with their customers 24/7, understanding exactly how their product is used -- and when service is needed:
"Historically, when manufacturers built a device, they'd ship it off and then lose the connection to the customer, unless they called for service when there was a problem," noted Dan Murphy, vice president of marketing at Axeda, which makes a suite of applications and an integration platform built around M2M. "With a connected product, there's a lifetime relationship between the customer and the manufacturer."
This article in SearchManufacturingERP.comexplores the M2M landscape, and how it's changing the customer-manufacturer dynamic.