When David Rudzinsky, SVP and CIO of women's medical device manufacturer Hologic, thinks about investing in a technology upgrade for his business, it has to do at least one of four things: drive new revenue, help reduce costs, improve customer satisfaction, or increase reliability of the products -- or preferably all four.

By using machine-to-machine (M2M) communication technology, Rudzinsky says he's gotten a pretty good bang for his buck so far. M2M communications technology lets machines, whether through hardware or software, communicate and transmit information to another machine for tracking and analysis. The technology is already on 10,000 Hologic devices, "with a lot more to come," Rudzinsky says.

M2M lets Hologic workers make repairs to devices without sending a company employee to the site for a field visit, which has saved 1,000 trips since the technology was adopted. That saves Hologic money and keeps the customer happy because any issues are resolved faster. "For us, the future is real bright for us in this technology," says Rudzinsky, who shared his story at the user event in Cambridge for Axeda, a cloud-based M2M vendor.

"We're living in a connected world where everything we produce has an opportunity to be not just connected, but tracked and analyzed," says consultant Jeff Kaplan of ThinkStrategies, who attended the show. "The more tracking we have the more insight there is in being able to provide real-time services." And Kaplan says the emergence of big-name players joining the industry, such as AT&T, Verizon, Salesforce.com, Cisco and SAP, has legitimized the market.

Published Date: 
Wed, 06/06/2012
Publisher Source: 
Network World